Saturday, June 09, 2007


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Do You Want to Be a Music Critic This Summer? LG MobileComm USA is joining with Billboard magazine for a promotion that will send up to 30 contestants to write blogs from concert sites. The NYT reports the cellphone maker is taking advantage of the rising popularity of blogs and other forms of consumer-generated content — as well as the increasing interest in mobile marketing — by offering music fans ages 18 and up a chance to play critic over the summer concert season.

The promotion, called the Mobile Beat contest, is being handled by two agencies in New York that are owned by the WPP Group: Brand Buzz, part of the Young & Rubicam Brands division, and the MECi unit of Mediaedge:cia, part of the GroupM division. The 30 or so youthful critics will file reviews and photos on deadline from concert sites, from late June through mid-September. Their commentary will be posted on personalized blogs, housed on the Billboard Web site (

In true democratic Web fashion, the blogosphere will select the contest’s three finalists as well as the ultimate winner, all chosen based on the number of hits to the blogs.

Author Marie-Elena John is touring US this month with her novel Unburnable... today she's here in NYC at Hue-Man Bookstore 2319 Frederick Douglass Blvd (between 124 & 125th Sts.) from 4-6pm, tomorrow in Connecticut from 2:30 4:pm at the International Festival of Arts and Ideas, New International Literary Voices Panel, The Literary Tent, The Upper Green, near the intersection of Chapel and College New Haven, then she's back here tuesday 11a-6p for the Caribbean Fair (Antigua booth), South Street Seaport, Lower Manhattan and thursday 6:30pm at the Caribbean Cultural Center on West 58th .

Hoja de Bijao [ES] writes about a Honduran film festival sponsored by a local university and the Honduran embassy that will take place in Panama.

Mick Jagger joined his little brother Chris onstage in a pub. Safe to say the 40 or so people gathered inside the The Bull's Head pub in SW London were more than a little surprised to see the pair performing "Dead Flowers."

Arjanwrites Music Blog: "Simon Cowell once said that there aren't any talented singers in The Netherlands. Usually his judgment is spot on, but when it comes to Esmee Denters he might be in for a surprise. The 18 year-old Dutch singer was the first artist to sign to Justin Timberlake's shiny new record label Tennmann ...

...Nine months ago, Esmee started to upload videos of her singing covers to YouTube. It was not a terribly sophisticated production. It was just Esmee in her bedroom with her sister's webcam singing away. The response on YouTube was overwhelming. Her videos were watched nearly 21 million times and generated thousands of comments.

Record labels, managers and talent scouts received word about the singing Dutch YouTube phenomenon. Esmee was flown to Los Angeles and courted by all the major recording companies. She had meetings with Jason Flom, Antonio "L.A." Reid and Tommy Motolla. She even recorded demo tracks with Kelly Rowland and considered TV deals with Sony Pictures Entertainment.

You older kids: imagine if you could have done this in YOUR musical hey-dey. You might not be sitting behind that desk today!

Justin Timberlake invited Esmee to come to London two months ago when he was recording with Madonna to hear what all the fuss was about. "Esmee is the real deal and I cannot wait for the world to hear her," he concluded in a press statement. He decided that Esmee would be the first artist to be launched on his own label.
Esmee Denters is currently on tour with Justin Timberlake as his support act."

Watch Esmee "What Goes Around" (ft. Justin Timberlake)
Watch Esmee "Let Me Be The One" (Mario cover)
Watch Esmee Denters "Irreplacable" (Beyonce cover)

Arjanwrites is offering, presumably for a limited time, a Polly Paulusma download. Go to Arjanwrites to download: while there you should also scroll down and check out video for "Come Undone" by Pris.

Then there's Instant Karma where artists like Green Day cover John Lennon songs to help save Darfur.

For younger consumers, “mobile is leapfrogging the PC,” according to Mark Greatrex, senior marketing VP at Coca-Cola. He and other Coke execs have come up with a cutting-edge promotion for the Sprite line of soft drinks that represents the company’s most aggressive push into mobile marketing.

The mobile-only promotion is centered on a social network, Sprite Yard, patterned after Facebook, Friendster and MySpace. The network, accessible by cellphones and other portable digital devices rather than through the Internet, will offer features like profiles, photo sharing, mobile messaging, games and video clips.

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