Marketing 101

I'm always fascinated by stories explaining how things "catch on"-or don't.. I've blogged about the Beatles, CBS color TV, Christina Aguilera, the EV-1. I always wondered why the earliest Superman TV shows were the most fascinating. On the Season 1 DVD, it is explained that the show began production in 1951 with a movie designed to help make the "serials audience" familiar with the TV series. "Mole Men" became a 2 part season finale. The other eps were aired in a few markets and shelved. That was that. NOT! Somebody with Kellogg Cereals saw Superman and decided that was the show to use as a vehicle to help launch new products, like Frosted Flakes. Season 1 was reborn in 1953, airing nationwide Friday nights at 7:30 and the show quickly rose to number 1 and production resumed. One role had to be re-cast but all the other actors were thankfully still available and the show was re-imagined to be more kid-friendly. In a tribute to Season 1, the final ep captured its essence...

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This message is from a Virgin Mobile customer. Enjoy.