Thursday, November 04, 2010

State of the Blogosphere 2010 ::: Part One

Technorati’s annual State of the Blogosphere 2010 report shows that social media such as Facebook and Twitter have become indispensable to bloggers. About 87 percent of bloggers use Facebook, while 78 percent use Twitter. They they do so to promote their blogs and monitor buzz.

Some interesting T'rati stats:

52 percent of professional bloggers write for a blog they do not own.

About 75 percent of mom bloggers use Twitter. But more use Facebook, and 58 percent say that Facebook is a more effective traffic driver than it was a year ago. Mom bloggers embrace brands more and are more likely to describe their tones as sincere, conversational and confessional than bloggers as a whole.

The data comes from a web-based survey Technorati conducted with 7,200 participants. Penn Schoen Berland conducted the Technorati survey on the net from Sept. 21 to Oct. 8. The margin of error is +-1.2 percent.

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