Tuesday, August 30, 2011

Flagship Blog

There's been a great deal of discussion recently throughout the blogosphere (stirred by those know-it-all "blogging gurus") regarding the concept of running a "flagship blog" that caters to a particular niche: I have been asked about it, so here's my two centsworth of input into the discussion.

The Gurus have corrupted or changed the original concept of what a "FLAGSHIP BLOG" really is.

The REAL definition of a "flagship blog" is:

A flagship blog is one in which you blog the most often and keep completely white hat. This means you don't use it solely for the purposes of making money (however, they can make money in the long run.) You can use your flagship blog for various purposes. You can build your reputation on the topic that you blog about, you can also use it for advertising purposes, and for applying to affiliate programs that require a website to apply. H/T Eartha

And here is the GURU definition:

A flagship blog is a special kind of blog that is intended to develop a huge audience or following. Flagship blogging is very different from niche blogging. Frankly, flagship blogs require about 1000 times more work - but can also deliver 1000 times more results.

See how the GURUS confuse other bloggers? Remember, your friendly GURU is out to make plenty of money - for him or herself!

(A) I have ONE "home" or "major" or "primary" blog... this one! It is my base, my portal, my connection to the blogging community and the much larger internet community. If I had to select a niche descriptor, it would be "News, Media and Pop Culture." There are three audiences I serve: the Northeast region of the US, where I am based. North America. And the World. This blog of mine began life as a diary for my radio show at the time, Capital Region People. It morphed into a personal diary-slash-news and entertainment site, then grew and changed from there.

(B) I have a couple of what you might call "C Class" blogs which are more specifically niched. All three blogs are monetized. [A-list blogs are the most popular ones, like Michelle Malkin and Xiaxue. B-list blogs are blogs like the one you are now reading. C-list blogs include any "niche" blogs which haven't reached Class A status - and there are Millions of those!]

(C) A lot of blogs you might think are "niche blogs" - blogs that may even have garnered some degree of claim as being 'niche" - are really not, especially when you examine the contents of say, the last 3 months of postings.

(D) Take a look at Justin's Dragonblogger.com blog. Or Aldon's Orient-Lodge.com blog. They are quite similar to my blog here in many ways. As you read through Justin's blog you'll notice he regularly publishes monetization reports in which he looks back on and analyzes his monthly earnings blogging. That's an education in itself for YOU, dear blogging friend!

(E: MORAL/CONCLUSION) You really only need ONE blog to enjoy your ride on the net and make a little money. It's okay to have a couple of other blogs on the side, but try to keep the total number of active blogs you run at 3. I find that makes it easy to keep tending to your main blog while still updating your others: your additional blogs should be "pain free" in that all you should ever need to do is update your posts (forget about 'template tweaking' or wasting a lot of time with extra widgets, bells and whistles!)

People have been discussing and blogging about FLAGSHIP BLOG for YEARS! Like everything else, when one self-annointed "guru" blogger discovers something he or she thinks is "new" they start up a bunch of shit about it. well, that's "experts" for you!

Blog On!

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  1. This is enlightening. I am blogging for three years now and still confused about flagship and niche blogging. Arg!


  2. thanx 4 explaining this to me

  3. Thanks for sharing a information. Very nice and informative blog.

  4. Your definition is very nice to understand, thanks for sharing....


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