Wednesday, October 26, 2011

eCommerce: Key To Your Digital Future?


E-commerce, eCommerce, e commerce or e-commerce? Type it any way you like; it is the future of global marketing!

Wikipedia says "Electronic commerce, commonly known as e-commerce, eCommerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online. It also includes the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage."

Four out of five major luxury brands maintain e-commerce sites [+data]

A new study of the web sites of 42 luxury brand sites conducted by online marketing agency PM Digital shows that 81% of those sites sell merchandise. Those luxury brand sites also command a large majority of all visits to luxury sites. 98% of traffic to luxury sites goes to sites that include e-commerce; the remaining 2% of traffic goes to sites that do not engage in e-commerce. High-end apparel brand Ralph Lauren attracts the most traffic.

Hack-Attacks against eCommerce sites have diminished over the years - security on many sites is today nearly airtight.

Look for more services, opportunities and applications like those offered by Vendio, Kadro Merchant™ and SkimWords to grow in 2012, as people get more comfortable with subtle "opportunities to shop" becoming more commonplace, thankfully pushing aside those annoying pop-up and pop-over ads. (Bloggers can benefit via eComm as well!)
From SkimWords' website: "SkimWords is not an in-text advertising solution, but an ‘in-text product and price comparison’ service, aiming to help users discover and find the products they are reading about."
If you've followed my tweets you know how much I dislike the changes that were made to Facebook. I used to enjoy logging in, reading "the feed," checking my page and looking to see who's in chat. Facebook changed all that from a lively engaging experience to a boring borderline-static webpage.
Wanna see eComm in action on a blog? Tavi Gevinson and her crew have it down and deployed!
Something else that I notice FB is engaging in: eCommerce! Retailers who have been busy acquiring Facebook Fans are preparing an eCommerce blitzkrieg: Facebook storefronts may become the Social Network's source of financial survival as more netizens looking for the kind of experience FB once offered gravitate toward Google+.

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1 comment:

  1. With the advent of Ecommerce the trade industries find it easy to inform their target market.In addition,it creates awareness and persuades the market to buy such products.

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    ReplyDelete


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