Yoko Ono is launching a global campaign to raise money and awareness to help fight childhood hunger and poverty.
The 78-year-old widow of Beatle John Lennon is asking that on November 1st, at 1 p.m. EDT, people "take a moment to imagine a nourished and abundant world, where 'the world will live as one.'"
Hard Rock International and WhyHunger have partnered with Ono for the campaign called "Imagine There's No Hunger." Various Hard Rock locations will host events on that day aimed at raising awareness.
Sunday would have been Lennon's 71st birthday; Tuesday is the 40th anniversary of his song "Imagine," which Ono co-produced.