Saturday, January 07, 2012

AudioNow Introduces QR Codes for Radio Stations

In case you had any doubt that QR codes will come into their own in 2012, this pretty much cements the notion.

AudioNow, the leading call-to-listen technology provider in North America, just announced the launch of broadcaster-specific QR codes. Mobile listeners can scan these barcodes with their smartphones to immediately save the broadcaster access number without manually programming it into their phones.

QR codes - or Quick Response codes - are two-dimensional codes that have become increasingly popular because they can store promotional information that can be easily read at high speed using smartphone-specific QR readers.

“AudioNow is deeply committed to the success of its partners; this is one of the many features we make available to broadcasters who use the AudioNow platform,” says CMO George Cernat. “QR codes will help broadcasters reach a wider audience by empowering smartphone users to easily access and embed the station’s call-to-listen numbers in the listener’s contacts. It doesn’t get any easier than that.”

The AudioNow-provided QR codes contain the station’s name, the AudioNow call-to-listen access number and can be customized to include promotional information such as the station’s URL or a specific landing page. AudioNow partners will be able to generate the codes from their accounts and post them on their websites, business cards, and other online and offline marketing materials.

“We are very excited to make this announcement,” added Cernat. “AudioNow is continuously innovating on behalf of its partners. The broadcasting industry needs to adapt to the technological realities of the 21st century and we are happy to be in the lead. With the proper mix of technology and innovation, 300 million cellular and smartphone users in North America will appreciate the ease and instant availability of live audio content accessible through AudioNow’s platform.”

QR codes can be scanned with commonly used smartphone applications including Scanlife for Blackberry devices, Qrafter for iPhone and Barcode Scanner or QR Droid for Android. (Actual QR codes for select AudioNow partners listed below and on

AudioNow® is the leading provider of mobile phone radio distribution in North America. It uses proprietary, “HD” voice architecture and patent-pending “single-stream” technology that allows any fixed or mobile phone to access live and pre-recorded audio programming without any downloads across all mobile platforms while lowering bandwidth costs for broadcasters. Visit to learn more and register.
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