Sunday, February 05, 2012

7 Powerful Ways to Increase Engagement on your Little Blog

So you're blogging and want to make a little extra money. It won't happen unless and until you begin to treat your blog as if it were a business!

Blogger Fabrizio Van Marciano recently published an article directed toward "Business Bloggers" - I've re-purposed that advice - I stripped down the essentials to points that little mister and ms bloggers should consider.

Know your Audience :::
First of all, there's no need to stop your EC dropping or bloghopping or whatever daily engagements or rituals you perform while you are online. But ask yourself "who am I trying to attract to my blog?" If there are a bunch of bloggers in that list, go examine carefully their blogs and read their posts so that you can determine what service YOUR blog can be to THEM. What could you present on your blog that would attract them in the way of widgets and interactive or affiliate programs? Certainly not things they already have on their blogs!

Make sure that the posts you write present new information or a new or controversial opinion or point-of-view on subjects THEY constantly write about and express interest in!

Fabrizio's take on that is "Don’t just use your blog to write about news and developments about your business although it’s good to do this, but use the blog at your advantage to get your readers talking about your products or services a lot more."

Fabrizio advises "one of the best ways to get feedback from your audience is to create a poll." - there are plenty of "free polls" on the Net that you can drop right in to your template no matter what blog platform you're on (maybe unless it's LJ, which is fussy!)

Contests and Giveaways ::: For the smaller, C-List blogger, and the newbie blogger, I'd advise keeping your distance from contests. Don't hold them unless you really have a valuable prize to offer. And if you get under 100 visits a day from the same people day after day, you need to encourage them to spread the word about your contest to others OUTSIDE your blog circle! This can be accomplished via posts on thier blogs and more effectively via their facebook, G+ and twitter accounts!

Unless you have no analog life, avoid the contests that want you to blog, tweet and facebook yourself and your links to death. You'll end up turning a lot of people off. Leave those contests to the Semi-pro and Pro Blog "gurus."

Let me add: ONLY if you are someone with a LOT of time - you're not going to jeopardize your studies or get your boss at work mad at you, or sit your ass at home on the computer when you should be with your family - if you have time, you can go ahead and partake in those social-media intensive contests.

Embed Videos ::: on YOUR little blog? ONLY if they are original content YOU created or uploaded!

Reply to All Comments! ::: YES, YES and YES! Before you do, there's something you should knwo about comments, and you'll find it here. Don't read on without reading that link first.

Make Sharing Easy ::: Stick with Fabrizio's words verbatim "No blog post should go without the tools needed to share content on the web, i.e. Facebook, Twitter, Google+ and StumbleUpon etc. Ensure that they are visible as well and not small and hidden somewhere in your post…"

Give Praise ::: Giving another blogger a mention or praise is a great way to get others to recognize and interact with you and your blog. Nice words and abundant links!

Buy NO eBooks! ::: SAVE YOUR MONEY! Most are B.S.!

Here is a nutshell recap outline of the things you should do to increase engagement on your small personal blog or your C-list or (hopefully) money-making blog.

  • Keep doing what you're doing if it makes you happy.
  • Know your audience!
  • Back away form Contests & Giveaways.
  • Only embed original videos.
  • Reply to all comments!
  • Make sharing easy!
  • Give praise!
  • Don't buy any eBooks!

Now, if you have any tips or suggestions of your own you'd like to add, put them in the comments section below.

Tags: ,
Show Comments: OR

1 comment:

  1. Ooops! almost 4got2give props to Fabrizio!


Per comment rate: $2
Payable by either clicking the BitCoin "tip me" button or the PayPal "donate" button in the sidebar.

Because, like the fine publication Tablet, whom I borrowed this concept from, I too am committed to bringing you the best, smartest, most enlightening and entertaining reporting and writing I'm able to provide, all free of charge. I take pride in my loyal readership, and I'm thrilled that you choose to engage with me in a way that is both thoughtful and thought-provoking. But the Internet, for all of its wonders, poses challenges to civilized and constructive discussion, allowing vocal—and, often, anonymous—minorities to drag it down with invective (and worse).

I'm asking people who'd like to post comments on my blog to pay a nominal fee—less a paywall than a gesture of your own commitment to the cause of great conversation. All proceeds go to helping me bring you the provocative and/or entertaining articles that brought you here in the first place.

Readers can still interact with me FREE of charge via Facebook comments and Google+ comments! You can also reach me via Twitter @davelucas

I hope this new largely symbolic measure will help create a more pleasant and cultivated environment for all! Those of you who choose to contribute, thanks for your support.


Your comment will appear after you have made your donation.

All IP addresses are logged.

Your comment will not appear immediately as all messages are vetted before publication.

PS - Any more questions? Check out my Policy & Terms of Use FAQ!

Related Posts Plugin for WordPress, Blogger...
Web Analytics