What will push it over the edge? The across-the-board imposition of the "timeline" which is being carried out right now. I think once the timeline is forced on all users, there will be a mass exodus - to something else - maybe something that's not been thought of yet.
What attracted millions to facebook was the clean, simple layout and the ease of use. A lot of people (myself included) were very unhappy last year, when some of the features that would come up after logging in were removed. Suddenly, facebook was dry and boring. Now, this "timeline" that few people really want should seal the coffin.
Here's what the experts say: GlobalWebIndex, one of the world’s most detailed global insight studies into consumers’ online behaviour, has released the findings of its November 2011 research, highlighting both new and continuing trends in the way consumers access and use Web-based platforms.
The report indicates that, on a global basis, Facebook users have significantly reduced the frequency of key Facebook activities including sending digital presents, searching for new contacts or sending message to friends. (Frustration is beginning to set in after the original site was modified).
If you type "d-e-l-e" into a Google search query, "delete Facebook" is the top predictive result, meaning it's a popular search among Google users.
So, "Facebook Fatigue" is spreading in the US from the early adopters who it identified as “disengaging” in the GWI.5 report. Declines in social networking activity such as messaging friends fell 12% over the six waves of research, searching for new contacts fell 17% and joining a group 19% among all Facebook users in the US.
Tags: facebook fatigue, facebook