Sunday, March 04, 2012

Using SEO to your own Advantage

Anyone researching a topic on the internet needs to only type a few relevant words into the search engine tool bar and up will pop tens of thousands if not millions of results. The reason for this is that the search engines have web ‘crawlers’ or ‘spiders’ looking for the words you typed into the search bar. If you have your own website this technology can prove to be useful. You can begin using SEO to your own advantage.

SEO – Search Engine Optimisation to give it its full name, can make all the difference between your website being high up in the rankings, or being submerged by the rest.

Google the word ‘soccer’ and you will be presented with 833,000,000 results. That is something of a problem for the vast majority of soccer webmasters. Whether your website is about soccer or anything else for that matter it needs to be high up in the rankings if it to draw visitors. And the best way to do this is through effective use of SEO.

A website that is properly search-engine optimised will attract visitors and shoot up those rankings. SEO aside it is still very important that articles are interesting and well written. Fresh copy should also be added regularly. Forget that and optimisation becomes a waste of time as the benefits will be only short-lived.

As well as writing good quality copy you will need to include keywords and key phrases. The use of these keywords and key phrases is the first step in successful search engine optimisation. These are picked up by the search engine web crawlers when the public are searching for information on the internet.

Any keywords or key phrases should be relevant to the particular copy. They should be included in the title of the article, as well in any headers.

The keywords and phrases should also be used throughout the article, but they should not affect its flow. The article should read quite naturally. However, it is very important that it is not packed with these all- important words and phrases. The web crawlers and spiders do not like ‘cheating’. If it appears that the website copy has been packed with keywords and phrases it may well not appear in the rankings.

With an increasing number of businesses going online a high ranking for their websites is vital for their success. By using SEO to your own advantage you can ensure that your online business is also a success.
Show Comments: OR

1 comment:

  1. Great tisp on Search Engines. It makes me realize I need to write longer (but interesting) articles on my blog.
    Judy

    ReplyDelete


COMMENTING CHARGES
Per comment rate: $2
Payable by either clicking the BitCoin "tip me" button or the PayPal "donate" button in the sidebar.

WAIT, WHY DO I HAVE TO PAY TO COMMENT?
Because, like the fine publication Tablet, whom I borrowed this concept from, I too am committed to bringing you the best, smartest, most enlightening and entertaining reporting and writing I'm able to provide, all free of charge. I take pride in my loyal readership, and I'm thrilled that you choose to engage with me in a way that is both thoughtful and thought-provoking. But the Internet, for all of its wonders, poses challenges to civilized and constructive discussion, allowing vocal—and, often, anonymous—minorities to drag it down with invective (and worse).

I'm asking people who'd like to post comments on my blog to pay a nominal fee—less a paywall than a gesture of your own commitment to the cause of great conversation. All proceeds go to helping me bring you the provocative and/or entertaining articles that brought you here in the first place.

I NEED TO BE HEARD! BUT I DONT WANT TO PAY.
Readers can still interact with me FREE of charge via Facebook comments and Google+ comments! You can also reach me via Twitter @davelucas

I hope this new largely symbolic measure will help create a more pleasant and cultivated environment for all! Those of you who choose to contribute, thanks for your support.

IMPORTANT:

Your comment will appear after you have made your donation.

All IP addresses are logged.

Your comment will not appear immediately as all messages are vetted before publication.

PS - Any more questions? Check out my Policy & Terms of Use FAQ!

Related Posts Plugin for WordPress, Blogger...
Web Analytics