Anyone researching a topic on the internet needs to only type a few relevant words into the search engine tool bar and up will pop tens of thousands if not millions of results. The reason for this is that the search engines have web ‘crawlers’ or ‘spiders’ looking for the words you typed into the search bar. If you have your own website this technology can prove to be useful. You can begin using SEO to your own advantage.
SEO – Search Engine Optimisation to give it its full name, can make all the difference between your website being high up in the rankings, or being submerged by the rest.
Google the word ‘soccer’ and you will be presented with 833,000,000 results. That is something of a problem for the vast majority of soccer webmasters. Whether your website is about soccer or anything else for that matter it needs to be high up in the rankings if it to draw visitors. And the best way to do this is through effective use of SEO.
A website that is properly search-engine optimised will attract visitors and shoot up those rankings. SEO aside it is still very important that articles are interesting and well written. Fresh copy should also be added regularly. Forget that and optimisation becomes a waste of time as the benefits will be only short-lived.
As well as writing good quality copy you will need to include keywords and key phrases. The use of these keywords and key phrases is the first step in successful search engine optimisation. These are picked up by the search engine web crawlers when the public are searching for information on the internet.
Any keywords or key phrases should be relevant to the particular copy. They should be included in the title of the article, as well in any headers.
The keywords and phrases should also be used throughout the article, but they should not affect its flow. The article should read quite naturally. However, it is very important that it is not packed with these all- important words and phrases. The web crawlers and spiders do not like ‘cheating’. If it appears that the website copy has been packed with keywords and phrases it may well not appear in the rankings.
With an increasing number of businesses going online a high ranking for their websites is vital for their success. By using SEO to your own advantage you can ensure that your online business is also a success.