AOL FanHouse's Lisa Olson: "Tear down the statue. Dismantle the frozen likeness of Joe Paterno waving to his admirers; rip it from its bronze base. Dump the parts in the Susquehanna River, throw them under a moving bus, it doesn’t really matter. Just get the odious image out of there. Then move onto the library and scrub away any remnants of Paterno’s name, because never again should the once-beloved coach have any hold over a community that once viewed him as an omnipotent king."
|Dave Lindorff, Op-Ed: “That effort has been massively expanded, plume to the point that a recent article in the British paper the Guardian is reporting that police authorities in the US made an astonishing 1.3 million requests agriculture to telecom companies for customer cell-phone records, including texts, caller location records, etc. -- almost all of them without the legal nicety of a court warrant.”|
The 3rd Edition of the Tve Biomovies 1 minute environmental film competition has begun. Anyone above the age of 9 with a camera and an idea for a 1 minute video on environmental topics can participate to win a $300 award to produce their video and then compete to win a grand prize of $1500 and participation in the UN COP 18 Conference in November!
#TwitterEnCatalà Provokes Tweets of Joy and Hate
Penn State’s PR Nightmare Moves to Social Media
The internal investigation into the Penn State child abuse scandal was released yesterday and noted several key members of the administration, including legendary coach Joe Paterno, had “empowered” Jerry Sandusky to continue his abuse.
As Penn State is in the middle of a public relations and reputation nightmare, Kenneth Wisnefski, social media expert and founder / CEO of WebiMax, feels “the conversation is now moving online to social media where hundreds of thousands of people are contributing to the buzz, and is negatively impacting Penn State and its future.”
As soon as the report was released to the public, celebrities, athletes, and everyday individuals flocked to Twitter and Facebook to express their thoughts on Penn State, Joe Paterno, and Jerry Sandusky.
Kenneth Wisnefski shares these additional thoughts:
- People are leveraging Twitter to have a stronger impact than Facebook, because Facebook allows the site administrator to remove posts on their wall. Penn State must have a team monitoring their Facebook wall and removing such negative remarks that are being made.
- Twitter, on the other hand, is filled with tweets including the hashtags #JoePaterno and #PennState, which cannot be removed. These tweets could have a significant impact on the coming decisions of Penn State’s Board of Directors in their response, for example, the public support for removing the Joe Paterno statue.
- To mitigate the damaging impact of the scandal and the fallout fueled by social media, I would recommend Penn State officials to take an integrative PR and social media strategy. They must proactively be clear and transparent in communicating their decisions and take them to social media.