Friday, August 17, 2012

IPO Facebook's "Jump the Shark" Moment?

"Jumping the shark" is an idiom originally used to describe the moment in the evolution of a television show when it begins a decline in quality that is beyond recovery. The phrase is also used to refer to a particular scene, episode or aspect of a show in which the writers use some type of "gimmick" in a desperate attempt to keep viewers' interest. (Inspired by an episode of "Happy Days" where character Fonzie jumped a shark tank on his motorcycle).

Applying that in a digital sense, we may come to the understanding that that the much ballyhooed "stock offering" was the social network's "gimmick" --- [FB stock hit a new intra-day low of $19.69 Thursday morning, and ended the day 6.3% lower at $19.87***] ---here are a few other internet "jump the shark" moments (below the graphic)TECHNORATI could have bigger than Google - but one fine day someone there without a clue decided that "MySpace" pages should be counted and catalogued as blogs. Think about that. That's like if Google suddenly declared "facebook" pages were blogs! Technorati's blunder followed on the heels of it being called out for failinjg to chart the world's number one blog at thae time on the Top 100 Blogs list. [See ] And just as Google is doing nowadays when it monkeys with Gmail or "improves" blogger, the more Technorati attempted to "enhance" the more it all broke down.

MY SPACE fell off the ladder when personal pages became so overblown with codecrap (and overtaken by amateur bush-league "artists & entertainers") some wouldn't load for hours on high-speed industrial-strength internet connections. Facebook took over, ONLY because at the time, the interface and everything about FB was so simple, communication could be achieved in seconds, even on dial-up!

BLOGHI could have been one of the top blog platforms today - but the owners announced the service would be shutting down (turns out it didn't), forcing many many bloggers to "evacuate" - never to return. talk about shooting yourself in the foot!

Those are just a few examples. I'm sure there are more.

***If you are daring and have money to burn, buy FB when/if it sinks to $11 (you might lose that, even!)
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