Monday, January 14, 2013

Facebook Alienated Users: Now Goes After Bloggers, Brands, Businesses

Facebook has done a wonderful job screwing around with everything, alienating its users and making everything hard to do that once was a snap. So why should it treat businesses and bloggers and brands any differently?

Lisa Irby ::: A Warning About Facebook Contests – What You Need to Know - After reaching 10,000 likes on my Facebook page, I decided to run a contest to celebrate the milestone and draw in even more fans [related: Why Are You Struggling to Make Money Online with Facebook?]

Brands will now lose reach on Facebook, but there is hope...

New Facebook algorithm: What brands should pay attention now***

The change in Facebook came quietly, but has major implications for business. Since the 19th December last year, is seen at company sites to a significant reduction of "Reach-numbers". The reason for this is another conversion of a Facebook algorithm. This change has a radical impact on the handling of brands with Facebook. Brands need to define their Facebook from now on new strategies and position in the new Facebook's communication mix. Our analysis shows that especially small to medium-sized sites have problems.

What has happened:

The decline of "Reach numbers" is a result of an innovative algorithm. The numbers of Likes, Shares, and Comments are the average of previous posts, but the range decreases further. Facebook has managed to contributions to be made available only to users who have potential interest to respond to these posts. Brands have lost to reach, but gained interaction potential. Brands can act in the future to plan much more precisely.

New opportunities are now using:

Brands must now adapt their Facebook strategy! Facebook giving them new opportunities. Specifically the content management is a key role for the changeover. "Likes" and "shares" have lost relevance and the moderation of a post takes a decisive role. Determines the number of comments, the range now - the more comments recorded a post, the higher is its range. Brands that are migrating your application quickly and put their focus more on the content management can secure a decisive advantage over competitors. "Nice weekend posts" are the requirements of the algorithm no longer adequate. The media budget should be adjusted and the Facebook fan page finally a solid pillar in the communication of the trademark.

*** translated from the original article Neuer Facebook-Algorithmus: Was Marken jetzt beachten sollten
Show Comments: OR

No comments:

Post a Comment

Per comment rate: $2
Payable by either clicking the BitCoin "tip me" button or the PayPal "donate" button in the sidebar.

Because, like the fine publication Tablet, whom I borrowed this concept from, I too am committed to bringing you the best, smartest, most enlightening and entertaining reporting and writing I'm able to provide, all free of charge. I take pride in my loyal readership, and I'm thrilled that you choose to engage with me in a way that is both thoughtful and thought-provoking. But the Internet, for all of its wonders, poses challenges to civilized and constructive discussion, allowing vocal—and, often, anonymous—minorities to drag it down with invective (and worse).

I'm asking people who'd like to post comments on my blog to pay a nominal fee—less a paywall than a gesture of your own commitment to the cause of great conversation. All proceeds go to helping me bring you the provocative and/or entertaining articles that brought you here in the first place.

Readers can still interact with me FREE of charge via Facebook comments and Google+ comments! You can also reach me via Twitter @davelucas

I hope this new largely symbolic measure will help create a more pleasant and cultivated environment for all! Those of you who choose to contribute, thanks for your support.


Your comment will appear after you have made your donation.

All IP addresses are logged.

Your comment will not appear immediately as all messages are vetted before publication.

PS - Any more questions? Check out my Policy & Terms of Use FAQ!

Related Posts Plugin for WordPress, Blogger...
Web Analytics