Saturday, March 02, 2013

For Social Media Fanatics Only

Maybe you’ve experienced this: one article says that in order to optimize engagement on Facebook you should post one time per day. One says two times a day. Another says one-half post per day. -  ~ How to make sense of conflicting social media research by JIM DOUGHERTY 


fa·nat·ic  

/fəˈnatik/
Noun
A person filled with excessive and single-minded zeal, esp. for an extreme religious or political cause.

When People Get Confused about "BS Metrics"by @joshelman

What's "the only metric that matters"? Josh Elman — a former product whiz at Twitter, Facebook, and everywhere else — calls BS on everyone who's calling BS on metrics. "[T]here are no bullshit metrics as long as they represent the business in the right way."

Social Media ROI: 14 Formulas to Measure Social Media Benefits – Measuring social media ROI can be a daunting task, but not impossible. "Social Media ROI" is a buzzword phrase that loosely translated answers if the tactic can deliver tangible value. It could reference ROI and/or CBA formulas because both provide useful perspectives. Calculations done beforehand are simply estimates. Don't worry about the semantics. The important part is to actually do the measurement, understand the calculation, and select accordingly. ~ Angie Schottmuller put together a batch of handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!
Four Options to Track the ROI of Social Media Campaigns >>
New Data Supports the Case for More Twitter Automation – Learn whether marketers should be automating their Twitter presences,
based on some new data around the impact of automated tweets.

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