Courtesy of: Bloggers Required
OTL Boston Live Events Subscription Club

Tuesday, June 25, 2013

Chris Brogan is my Albert Schweitzer

Dip in Traffic? It may not be Google's doing...

When I walk around the city, what do I see? 
People talking to themselves. 
People walking into other people
   while tapping little handheld devices. 
People wrapped up in...
   t h e m s e l v e s.

Chris Brogan recently wrote the following regarding the state of social media marketing. It may be applied to blogging and all sorts of other online activity, from tweeting to facebooking to pinteresting to linkedinning...

" The state of social media marketing is fairly depressing from my observations. It’s mechanical. A very informal survey of several brand accounts just shows them chirping out blather to elicit responses or likes, but with no follow-up, no next steps, no actual business intent. Just… faux interaction. The number of companies who have outsourced their social media brand voice to an agency or third part of some sort is higher than ever. And I’ve no idea the stats on corporate response rates to efforts, but they can’t be especially interesting.

Our “browse” culture is clicking and sharing and reposting stuff all over the place. Great content is now like a trading card game. We retweet and share and like and stumble interesting stuff so that we can keep our own feeds alive, but we’re barely reading the stuff we’re sharing and we’re definitely not taking a next action. Click a link? Hardly. Take a next action? Not at all."

You could have stopped at "blather." Brogan nailed it. We are so full of ourselves and so busy trying to push stuff on others share stuff with others that no one is interested in anything and nothing has merit anymore. It's all too much and then some. All crap and clutter.
Show Comments: OR

No comments:

Post a Comment


COMMENTING CHARGES
Per comment rate: $2
Payable by either clicking the BitCoin "tip me" button or the PayPal "donate" button in the sidebar.

WAIT, WHY DO I HAVE TO PAY TO COMMENT?
Because, like the fine publication Tablet, whom I borrowed this concept from, I too am committed to bringing you the best, smartest, most enlightening and entertaining reporting and writing I'm able to provide, all free of charge. I take pride in my loyal readership, and I'm thrilled that you choose to engage with me in a way that is both thoughtful and thought-provoking. But the Internet, for all of its wonders, poses challenges to civilized and constructive discussion, allowing vocal—and, often, anonymous—minorities to drag it down with invective (and worse).

I'm asking people who'd like to post comments on my blog to pay a nominal fee—less a paywall than a gesture of your own commitment to the cause of great conversation. All proceeds go to helping me bring you the provocative and/or entertaining articles that brought you here in the first place.

I NEED TO BE HEARD! BUT I DONT WANT TO PAY.
Readers can still interact with me FREE of charge via Facebook comments and Google+ comments! You can also reach me via Twitter @davelucas

I hope this new largely symbolic measure will help create a more pleasant and cultivated environment for all! Those of you who choose to contribute, thanks for your support.

IMPORTANT:

Your comment will appear after you have made your donation.

All IP addresses are logged.

Your comment will not appear immediately as all messages are vetted before publication.

PS - Any more questions? Check out my Policy & Terms of Use FAQ!

Related Posts Plugin for WordPress, Blogger...
Web Analytics