There's another player that has done very well in text-link type advertising: Infolinks! Unless your browser has been programmed to tune them out, you should see on this page many double-underlined words--- infolinks ads. Mouseover them and a small window appears offering additional information to click. A lot of weburfing netizens suffer from "banner blindness." They are so accustomed to seeing adverts on websites their eyes don't notice them anymore! But that double-Infolink-underline is always there to entice readers to click! Users seem to like Infolinks!
It's fairly easy to sign up for an Infolinks membership: registration is free!
Head on over to Infolinks now, while it's fresh in your mind! You'll be glad you did! (By all means let me know what you think - leave a comment!)
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text-based advertising, infolinks