Monday, July 08, 2013

Her vest will feed 24 people

That unusual text caught my eye as I thumbed through the August 2013 US edition of Vogue. A noble cause and an obvious pitch to kick off a new trend among the elite and those who attempt to emulate them.


I saw these ads over they weekend and thought each worth sharing: one on a jar of peanut butter and the other in a magazine!

Feed USA has partnered up with Target: With every purchase, you help provide meals to children and families across America.

Peter Pan Peanut Butter and ChildHungerEndsHere.com has a stick-on attached to the cap of the PB jar which gives a code you can enter on the website to help donate one meal to Feeding America. By "help" they mean each code is worth a pitiful 12.5 cents. But you know what they say: everything counts in small amounts! To borrow a phrase, JUST DO IT!
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