Tuesday, July 16, 2013

#reinventingyou : Define Your Brand, Imagine Your Future

Though I am not looking to change positions, this book gave me a little push in the direction of self-assessment and penciling up a few points in my approach to the world I'd like to modify. My colleague Michelle Marsh recently interviewed author Dorie Clark .

“Why not take time to think how you’d like to be seen in the world and then work strategically to accomplish that, rather than waiting for life to happen to you?” ~ Dorie Clark

Dorie Clark is a former presidential campaign spokeswoman and a frequent contributor to several high profile publications, including Harvard Business Review and Forbes. She is also a columnist for Mint, India's second-largest business newspaper. Clients including Google, Yale University, and the Ford Foundation hire Clark to help increase sales and enhance their brand reputation.

Clark emphasizes blogging as one means for reinvention: her suggestions are helpful ("When people hear your name, the first thing people do is Google you..."), and the case studies are interesting. In her book, Clark offers you a blueprint to build a career that thrives on your unique passions and talents.

At the present time you cannot download a free PDF of Reinventing You: Define Your Brand, Imagine Your Future... But should you like to taste a few of Clark's tips, click here.

Clark tells Bob Morris [bobmorris.biz] “I think there’s very little understanding that our economy has changed fundamentally and permanently. The new estimate is that 40% of Americans will be freelancers or self-employed by 2020 – a shocking change that will make personal branding and reinvention even more important.”

If you are in the market for a job, you really can't go wrong by picking up or downloading a copy.

Author: Dorie Clark Publisher: Boston, Mass. : Harvard Business Review Press, 2013. Publication Date: 20130431 OCLC Number: 842837054 Pages: 240 ISBN13: 9781422144138 ISBN10: 1422144135

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