Sunday, September 22, 2013

Adventures In Blogging ::: Promoting Content via "Blogger Outreach"

What the hell is "Blogger outreach" anyway? According to one Mr. Ian Cleary, it is the process of reaching out to relevant bloggers in your niche to let them know about the amazing content you have written.  It takes time and effort but if you promote your content to the right people they will link to your content and this will help you in search results.
Cleary argued that while one could manually track his or her efforts with blogger outreach using an Excel spreadsheet, one would eventually find that after reaching out to many sites it would become less and less manageable and hard to keep up with. So he put forth three tools to help:
  • GroupHigh – They have a database of 13 million blogs and a fantastic discovery engine that will help you find relevant bloggers to reach out to.  During the search it retrieves an impressive amount of detail on each of the blogs (e.g. Twitter details, Facebook page, contact page, recent posts, etc) saving you a lot of time.
  • Inkybee – Inkybee provides a smaller database of blogs than GroupHigh but despite this it is a very useful tool especially if you are new to blogger outreach as it is priced very attractively for the smaller business.  It’s a new tool that only recently came out of beta so keep an eye on it as more functionality is on its way
  • BuzzStream is focused less on blog discovery and more on managing the outreach process. Buzzstream has a range of great features that makes it essential if you’re going to reach out on a regular basis, such as email templates, communication tracking, automatic link monitoring, task management, and much more.
Cleary concluded: Blogger outreach is not about sending mass emails to hundreds of bloggers.  It’s about being targeted and focused by identifying other great blogs that you should reach out and building relationships with them.
"OK," said I... on September 22nd I set out to build a bit of buzz. I will post what happened after that in the comments (or facebook comments) ((or both)) below...

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