There was a consistent problem in every disaster that happens, not just in Kenya, but everywhere. Small groups, families and companies need to quickly check in with each other. They need to “ping” one another to make sure they’re okay. It has to be something incredibly simple, that requires little thinking to use. People have been doing some stuff in this space in the past, the best like “I’m Ok” are focused on smartphone users, but we have a need to make it work for even the simplest phones. Our goal is to have this available for anyone globally to use.

You create a list of your people (family, organization), and each person also adds another contact who is close to them (spouse, roommate, boy/girlfriend, etc).
When a disaster happens, you send out a message for everyone to check-in. The admin sends out a 120 character message that always has “are you ok?” appended to the end.
This goes out via text message and email (more channels can be added later).
The message goes out three times, once every 5 minutes. If there is a response, then that person is considered okay. If no response, then 3 messages get sent to their other contact.
We file each response into one of 3 areas: responded (verified), not responded, not okay.
Every message that comes back from someone in that group is saved into a big bucket of text, that the admin can add notes to if needed.
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Tags: ping, ping terrorism

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