Sunday, October 06, 2013

Google Hummingbird

Google's Hummingbird Takes Flight: SEOs Give Insight On Google's New Algorithm
Hummingbird, a completely rewritten algorithm, constitutes the biggest change to Google's search functionality in a decade... Designed to be more precise and provide faster query results, the algorithm is based on semantic search, focusing on user intent versus individual search terms. As Search Engine Land’s Danny... Please visit Search Engine Land for the full article.   comment   

Google Hummingbird Lite FAQ

  • Many of the Panda/Penguin existing rules and weightings still apply, so don’t stop doing what you are doing if your activities are based on Penguin pleasing, sustainable and ethical content focused techniques
  • Experts say 90% of all searches will be affected by Hummingbird, al though the full extent and reach of its effects has yet to be calculated
  • Think like a human, not a googlebot!  Semantic search, i.e. more naturalistic or ‘conversational’ search terms (which tend to be long-tail in their nature) are now more important than ever
  • Google still wants to return the most relevant, accurate and useful search results to its users, Hummingbird provides a more sophisticated means for Google to deliver this
  • There is now less emphasis on individual keywords and more emphasis on their collective (semantic) meaning
  • PageRank remains an active ranking signal and Google claims that there is nothing massively different that SEOs need to be doing or worrying about
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