The best part about social media is that there is a lot of data that can be mined and analyzed to determine what makes your followers tick. Unfortunately, it can take a lot of time, testing and analysis to figure out what those things are. Using a site such as Unifiedsocial.com can help you find out which words and phrases are important to your followers.
Knowing what your followers want or need to hear can increase social actions such as liking your Facebook page or sharing a link that you posted on Twitter. It can also be used to hone your marketing message. This refined marketing message can then be used to sell more products or help gain new affiliates to help you promote and sell your products without having to spend a lot of money to do so.