Monday, June 30, 2014

"weblogbetter" doesn't, at least not this time...

"Blogging is so popular now that it’s getting more & more difficult to be seen, read, and shared." ~ Neil Egginton

At Wimbledon 2014, Alizé Cornet demolished tennis icon Serena Williams. Most people believed (and some still think) that Serena is unbeatable.

A little ways back I wrote an article outlining why I've concluded blogging is on the wane. Then, the usually sharp Kiesha Easley blog "weblogbetter" fired off a post that would have been timely in 2008.

Guest-blogger (guest blogging*** is a practice that has fallen out of favor with Google) Neil Egginton writes "Blogging is so popular now that it’s getting more & more difficult to be seen, read, and shared. In fact, blogging about blogging, as I do, is so popular that it’s probably the most blogged about topic around." Hah? Could this article perhaps be SATIRE?

Essentially, Egginton goes back to blogging basics that were standard circa 2002: the blog as a diary. "Use reality to your advantage. Share your experiences, problems and solutions on your blog." Ho-hum, son! Those actions are now extensively shared on twitter and facebook adbook.

To add insult to readers' injury, weblogbetter appears to have deleted the ability to comment on the article. If there is one thing left that keeps a blog's blood flowing, it is comment, the reaction-interaction process that sparks discussion, debate and promotion via social media. And speaking of social media...

The hottest iron in the digital fire at this moment in time, undeniably, is twitter. It caters to the "I gotta have it right now" mindset so many of us are caught up in these shrunken-world days. Twitter is like blogging on crack and steroids at the same time. But remember, twitter-engagers: You have less than an hour to respond (interact) on Twitter!

Those of you who are more comfortable on adbook take note: researchers have found Fridays are Facebook’s best day for engagement. Also, according to Social Bakers, 87 percent of a Facebook page’s interactions happen on photo posts. No other content type receives more than 4 percent of interactions.

Adbook aside, LinkedIn appears to have veered off-course - and if you click on that URL and read the article, especially if you are on LinedIn, you'll probably wonder WTF because you thought LinkedIn was supposed to be a tool for career management and networking, not some vehicle for a bunch of advertisers.

With all due respect to the wonderful (and usually savvy) Ms. Easley, if anything needs a "reality check," it's the weblogbetter blog.

***Even I ignore the mighty Google once in a while... ;)

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