If you are an online business owner, then keyword research is an important tool in your positioning arsenal. Most new online traffic comes from search terms that people type in every day. Whether they're looking for a new pair of Sketchers, replacement tires, or a set of authentic Hummel figurines, their search terms could lead them right to your shop. That is, if you position yourself to receive them. Keyword research allows you to build your site content and other SEO efforts around a targeted set of keywords that makes it easier for people to find you in search engine results. Here are three important terms to keep in mind when doing your keyword research.
Long Tail Keywords
Long tail keywords are keywords that contain three or more words. As opposed to short tail keywords, long tails are very
specific. According to SEOMoz, long tail keywords make up about 70%
of search engine traffic. They also convert to sales
better, since they're often used by searchers who are further along
in the buying cycle. After all, a searcher who uses the term "red and
white Converse sneakers" knows just what
they're looking for.
When using a keyword research tool, such as the one offered by 1Shopping Cart, search volume refers to the average number of people
who search for a given term in a month. Ideally, you will use the
keywords that have the highest monthly search volume. There is no
magic number when it comes to search volume. This will vary from
niche to niche, though higher numbers are usually better.
When considering search volume, you must also consider the
competition for those keywords. In just about any niche, you're not
going to be the only person wanting to rank for a given set of
keywords. Your keyword competition will determine how difficult it
will be to rank for a given keyword. This is another reason
why ranking for long tail keywords is beneficial. Long tail keywords
tend to have less competition.
When planning your keyword research, long tail keywords, search
volume, and keyword competition play a big role in the success of
your SEO campaign. Keep these three terms in mind while putting
together your keyword list, and you'll be off to a great start.