A lot of what goes into a successful weblog depends on WHO reads it and HOW they spread what they've read. If you want the 101 on making a splash with your blog, just read between the lines as you peruse Bill Cosby’s fall: How an extra ticket, an iPhone and a six-month-old comedy bit changed how we think about a legend, which pretty much packages the way things (and blogs) can achieve that most-lusted after 'viral' moniker.
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