Sunday, January 04, 2015

How to Build Your Personal Brand In 2015

Today, if you want to have a successful brand or business, you need to be present and consistently engaged wherever your audience invests their time and attention. But branding isn’t just for corporations. It applies to both the individual and the small business to build connections online. Using tools like Twitter, Facebook, and LinkedIn will develop a constructive way for people to interpret your branding.

Like it or not, whether you know it or not, thanks to social media and the internet, you already have a 'personal brand.' The term, once relegated to companies, today applies to one and all. How to cope?

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Even if you are nowhere near famous, a successful "personal branding campaign" will produce results. Others on the net will begin to recognize you: they'll contact you – instead of you needing initiate a dialogue! A great case in point is model Paloma Elsesser, who, with a little love from a few key players, got noticed! Her most recent prominent appearance: New York Magazine.

To develop your own brand, analyze those you idolize. Try to have a single identifiable user name and apply it to all the social media accounts you can create (even if you don't think you're going to use them), I started on twitter long before I really "got into it."

Social media branding is helpful because it will showcase your talent to the world. It makes you recognizable to your customers and gives them access to the core of your brand. This applies to blogs also! While there is no shortage of bloggers all over the planet, there is but a small percent who succeed in the craft.

Business/Tech/Marketing expert Shama Hyder says "Every tweet you send, every status update you make, every picture you share, contributes to your personal brand. It is an amalgamation of multiple daily actions. Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand."

For instance, readers may contribute comments, reviews, and offer their opinions about your blog all day long. Some of these will appear in your blog's comments area. Others will be on Twitter, Facebook and other websites.

How To Discover Everything Facebook Knows About You

The two most important things to keep in mind: think before you post, always remember that the internet is public and it is forever. Make sure you use proper grammar and spelling, as you will be judged. Most of all, remeber that a personal brand is permanent – it "sticks," so brand yourself the way you want to be known for all time. It is extremely difficult to change your personal brand once you've built it.

Live your brand! Using social media correctly will empower you to showcase your expertise, and get noticed by the right people. Need a little more help? Instagram expert Yohana Desta : "If your social media footprint is a little light, Neher recommends leaving Amazon reviews for books in your field. It's one of the first things that shows up if people Google you, and will automatically show people just how passionate you are about your area of expertise.

Shama Hyder believes that a strong personal brand is dependent on a strong narrative. "If you have multiple passions or areas of interest, a narrative becomes even more crucial so there can be unified theme. If you need help defining your story, I highly recommend reading "Reinventing You" by Dorie Clark."

If you've gotten this far, follow me on twitter, mention this article and tweet the URL, and I'll follow you back! And just so we're clear: if you un-follow me, I will unfollow you.

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ALSO ::: This 1-year old Forbes article still bears some good advice: Personal Branding Secrets From Social Media Superstars 

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