Monday, May 18, 2015

7 Things To Know About Facebook Instant Articles

This is big.

And it's all about control.

Instant Articles is basically Flipboard inside of Facebook. It creates a "third" internet, a proprietary 1990s' AOL form of narrowcasted channel, like an old BBS. (There's the 'raw' WWW intenet and 'darknet', in case you were wondering about my reference to a third net.) The question that is not being asked is WHO ultimately will be able to publish Instant Articles? A chosen few?

I have nothing against facebook. I've incorporated fb comments right here on the blog. I believe in keeping "all channels open." I also know that the same kind of folks who embraced CompuServe and early AOL embrace facebook for similar reasons. It's a way to stay in touch with family, friends and people with similar interests, share news and information, all within what is perceived as a more "protective" and safe environment, sort of a "gated community" within the scope of the big bad internet.

This isn't just a Trojan horse; this is a Trojan horse draped in gold chains and being ridden by Beyoncé

The always sharp Ana Hoffman has summarized the service here - be sure to scroll down, view (and think about) the reader comments!

Lewis DVorkin, Forbes Staff - comments - "I do think the Facebook 'Instant Stories' can work because of its scale and the fact that most news media outlets lack coherent mobile strategies — or a mobile strategy at all. News organizations know how to produce stories, but fail at producing product for a new generation on consumers."

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