Friday, July 14, 2017

Shopping Carts For E-commerce Are Not All Created Equal

If you are looking for a platform on which to host your E-commerce website, one of the first things that you will probably notice is that the more feature-rich applications can cost a lot more to host and a lot more in licensing fees.

The question then becomes for most companies, is it worth the additional cost to have the added capabilities?  After all, there are quite a few stores that bring in a lot of revenue without having to tax a server with a lot of extra code.  In fact, the key might be that their forward looking interface is easy to use for visitors.

Most website shopping carts that do cost extra to host actually are written using languages that require more memory and more diskspace.  So for those that need to get started as somewhat less than han, it can actually make sense to look at other options.  One of the strongest options in the marketplace is to connect with a partner that offers a full-fledged shopping cart as part of the hosting package.  Vendors like 1shoppingcart . com have years of experience providing e-commerce sites using this model.

Here are some reasons the free website shopping cart with your hosting package approach makes sense:

Payment provider piggyback:

If you go it alone with your hosting scenario you will often find that as you add different payment providers you need to pay a premium in terms of percentage on each sale until your revenue climbs to the point where it makes sense for you to pay for more of a flat rate.

When you use your hosting provider's included shopping cart you can often take advantage of discounts on your payment processing fee that come about because the provider puts all of their sales underneath one contract. Everything is separate, but you get the benefit of immediately receiving a discount like you are a large e-commerce store.

Style that compels:

Most shopping cart users invariably end up making a new theme in order to customize and brand their site so it attracts customers to their specific company. When you sign up to work with a hosting provider that includes a shopping cart, you can often get free access to hundreds of themes that may allow you to make that special look without having to spend a lot of money on customization.

In addition, most themes actually have the the ability to work on desktop computers and on smartphones without you having to make any extra edits. You merely add your product data and pictures and it will be rendered correctly on any device that your customer is using.

Cart options:

When you look at large retailers' shopping carts, you may notice that they offer a lot of options that will a!So appeal to your clients. Features like remove this item from the shopping cart, continue to shop with items in your cart and one click checkout are standard with those merchants. They are not always standard with a shopping cart that you purchase. Because hosting providers often get feedback from customers requesting these features, they may use their clout to ask for and receive the latest options for checkout. So when you find a provider that does have this level of sophistication, you will obviously come out ahead.

Finding a shopping cart that is included with your website hosting can be a money and time-saving experience. Working with established partners can further stabilize your launch and make it successful.
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