Wednesday, December 20, 2017

China VS North America: Youth & Social Media 2017-2018

"As brands and agencies seek to expand into China — or to reach the Chinese diaspora across the globe — they will need to better understand the intricacies of the Chinese market and many of the unique products and services within it. This, coupled with the sheer size of these networks, means that social media watchers need to keep a close eye on them, if they’re not already." @kpeixotto27

NOTE: Western social media sites and apps, such as Facebook, Instagram and Twitter, as well as Google, are blocked in China.
Meanwhile in North America,  "Teens are playing to an 'imaginary' audience," according to Eileen Kennedy-Moore, a Princeton, N.J.-based clinical psychologist and author of Growing Friendships: A Kids' Guide to Making and Keeping Friends, and professor for a Great Courses class titled "Growing up Social in the Digital Age."

"Online popularity is measurable," Kennedy-Moore told On Board. "Kids are drawn to it because of it being quantifiable. ' Social media gives immediate and quantifiable feedback. There's pressure to constantly do more. It's relentless, and feels like never enough."

5 Social Media Marketing Trends to Watch For in the US & Canada

5 trends to watch in China via IJNet

  1. Service apps - Reviewing apps like Dianping and Ctrip have some of the largest satisfaction ratings in China, according to the Kantar report. Dianping, formed by the merger of two smaller companies akin to Groupon and Yelp, allows users to make lunch reservations, order food and buy movie tickets through the app, explains Sherisse Pham from CNN.
  2. Social live streaming - Interactive features such as danmaku, where other people's thoughts appear to fly across your video screen, have ignited the launch of a social media component to livestreaming, reports Social Brand Watch. One of these apps, Mango TV, a video app launched by Hunan Satellite, is quickly growing among young users, Kantar noted.
  3. Social news - These interactive features are also gaining popularity among news apps. The increasingly growing app Toutiao, for example, aggregates news and features live Q&As.
  4. eSports -The esports market in China is expected to grow to US$1.26 billion in 2017, according to a new report from market researcher Niko Partners. Tencent is also reportedly committing US$15 billion to the genre over the next years.
  5. Apps targeting the elderly - Globally, older age groups are increasingly the source for social media growth, and this is true in China, as users ages 60 and older grew by 38.2 percent last year. This group tends to see social media as a way to connect with friends and family members. In contrast, younger generations see social media as a way to relieve real life pressure, Kantar observed.

 
Share
 

What's in store for social media worldwide in 2018? I checked out literally hundreds of articles and thought the one after the jump was the most on-target. What do YOU think?
The Biggest Social Media Trends Shaping 2018

submit to reddit
Send to Kindle


Subscribe to my blog via Kindle!

Show Comments: OR

No comments:

Post a Comment


COMMENTING FEES
Per comment rate: $2
Payable by either clicking the BitCoin "tip me" button or the PayPal "donate" button in the sidebar.

WAIT, WHY DO I HAVE TO PAY TO COMMENT?
Because, like the fine publication Tablet, whom I borrowed this concept from, I too am committed to bringing you the best, smartest, most enlightening and entertaining reporting and writing I'm able to provide, all free of charge. I take pride in my loyal readership, and I'm thrilled that you choose to engage with me in a way that is both thoughtful and thought-provoking. But the Internet, for all of its wonders, poses challenges to civilized and constructive discussion, allowing vocal—and, often, anonymous—minorities to drag it down with invective (and worse).

I'm asking people who'd like to post comments on my blog to pay a nominal fee—less a paywall than a gesture of your own commitment to the cause of great conversation. All proceeds go to helping me bring you the provocative and/or entertaining articles that brought you here in the first place.

I NEED TO BE HEARD! BUT I DONT WANT TO PAY.
Readers can still interact with me FREE of charge via Facebook comments and Google+ comments! You can also reach me via Twitter @davelucas

I hope this new largely symbolic measure will help create a more pleasant and cultivated environment for all! Those of you who choose to contribute, thanks for your support.

IMPORTANT:

Your comment will appear after you have made your donation.

All IP addresses are logged.

Your comment will not appear immediately as all messages are vetted before publication.

PS - Any more questions? Check out my Policy & Terms of Use FAQ!

Related Posts Plugin for WordPress, Blogger...
Web Analytics