Tuesday, August 12, 2008

text VP to 62262

Barack Obama's campaign is harnessing the power of technology to transform electoral politics, unveiling plans to SMS and email supporters when he decides on his vice-presidential candidate, and to incorporate voters across the country in the proceedings at the Democratic Party's convention in Denver.

Here's the email that appeared mid-afternoon in my inbox from Obama's campaign manager, David Plouffe
Friend --

People keep asking me if we're really going to announce Barack's VP directly to our supporters.

The answer is yes.

Let me be very clear. You are the ones who built this campaign, and Barack wants you to be the first to know who will join him in leading our movement for change.

So, if you haven't signed up to receive an email or a text message, sign up now. Or you can text VP to 62262 from your mobile phone.

Make sure to forward this message to your friends and let them know about this special opportunity.


By sending such a major news announcement as the name of his running mate on text rather than via the news media, he is able to bypass the mainstream media, instead getting his message to supporters immediately.

According to the Mail & Guardian online, The Obama campaign has not entirely abandoned so-called old media. Obama is to release his third book early next month, containing a collection of key speeches. Much of the material has been prepared by campaign staff, although Obama reportedly wrote the foreword.

Aides say the book, Change We Can Believe In: Barack Obama's Plan to Renew America's Promise, is meant as a political souvenir, and envisage an initial print run of 300 000. It is scheduled for release on September 9. An ebook version will be released a day earlier...

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