Monday, March 12, 2012

Whitney Houston the new Aunt Jemimah?

Is there anybody around who grew up in the 40s, 50s or 60s who doesn't remember lovable Aunt Jemimah? The company took a turn south when they gave Auntie continuous "makeovers" and "upgrades" and took the symbol, the trademark, far away from the original rendition.

The inspiration for Aunt Jemima was Billy Kersands' American-style minstrelsy/vaudeville song "Old Aunt Jemima", written in 1875. The Aunt Jemima character was prominent in minstrel shows in the late 19th century, and was later adopted by commercial interests to represent the Aunt Jemima brand.

There have been suggestions floating around certain internet channels that the syrup maven was once again about to get a change - this time, the "model" sitting in for Auntie was to be none other than the late Whitney Houston! Under the deal, which was to have been announced in Autumn 2012, Houston would tour county fairs across America in character.

Could this possibly be true? I don't think we'll ever know for sure!

WikiPedia ::: Aunt Jemima is a trademark for pancake flour, syrup, and other breakfast foods currently owned by theQuaker Oats Company of Chicago. The trademark dates to 1893, although Aunt Jemima pancake mix debuted in 1889. The Quaker Oats Company first registered the Aunt Jemima trademark in April 1937.[1] Aunt Jemima originally came from a minstrel show as one of their pantheon of stereotypical African American characters. Aunt Jemima appears to have been a postbellum addition to that cast.[2]
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1 comment:

  1. I think it would be a beautiful thing if they put Whitney's picture on the bottle NOW!



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